How Quality Photography Leads to Happiness

Mud Hen Lake - Siren, WI

Mud Hen Lake – Siren, WI

When we discuss the real estate marketing process with Sellers, we explain to them that their “first showing” is online. Buyers thoroughly digest photos online before they contact us for a physical showing. Because of this, the photos we use to represent a property are critical to the success of everyone involved – Sellers and Buyers.

Ham Lake - Danbury, WI

Ham Lake – Danbury, WI

It makes us scratch our heads when we see new listings hit the MLS with poor photography. It’s kind of a public humiliation to everyone involved! So why does anyone let it happen? It takes work, timing and skill to beautifully represent a property. One can’t just hire a professional photographer and wash their hands of the process. If an agent is too busy to personally take and/or get involved with helping to achieve great images, the results show it.

Crooked Lake - Siren, WI

Crooked Lake – Siren, WI

At our firm, there are a few guidelines that we live by:

  • A head shot should be an exterior shot of the main dwelling. If you can’t show the outside of a dwelling in the head shot, it makes you wonder why…?
  • Efforts should be made to capture images on a picturesque day. If the weather isn’t cooperative, re-shoot when it is.
  • If the seasons change during the course of the listing, so should the photos.
  • Wide angle lenses should not be the “meat and potatoes” presentation of a property. They are for special effect only and should be used sparingly.
  • Drone photography is not appropriate for every property and should be left in the hands of a professional. Most drone shots done by amateurs (agents) in our area make it look like the woods around the property are lying down. (Sad.)

Real estate photography should flatter a property, but it should also paint a clear and realistic picture. Great photos attract the right Buyers. The right Buyers write better offers. Better offers lead to successful closings, where the Sellers and the Buyers are both happy. Happiness is all it’s cracked up to be! ~ Wanda Boldon

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